When abillion launched this new feature, I came up with an idea - instead of an article and static images, let's edit a fun and engaging animated how-to video to guide users about the new feature. In my creative brief that I pitched, I dictated the video to be fast, short, visually engaging yet easy to follow, and can be versatile to be turned into smaller assets to be used in other platforms such as gifs in emails, in-app, and socials. All in all, this can help to boost app engagement and retention metrics. 

 

This initiative was extremely well-received and is now an essential part of every feature launch campaign. The engineers and UI/UX team, especially, are delighted to see their work exhibited in a creative and visual way. 
 

Animation and storyboarding by Summer Ong Nagaraj