Do you know what your favorite lipstick is made from carmine? A type of pigment obtained from cochineal, a tiny red-colored beetle. It is a common ingredient used in cosmetic products. The creative brief specified the video to be animated, educational, fun, friendly, colorful while highlighting awareness, and promoting the abillion app and plant-based beauty product. It was very cool to work and collaborate with talented individuals on this project.

Voiceover by Priyanga Venkatesh
Script by Hazel Sim and Visali Nathan
Storyboard by Hazel Sim, Visali Nathan, and Summer Ong Nagaraj
Animation by Summer Ong Nagaraj